AINOA KNOWLEDGE BASE FOR BRAND GROWTH

Discover the power of expert perspectives in driving brand evolution. Our blog offers enriching insights into consumer psychology, marketing psychology, all things branding and marketing, behaviour science and latest innovative strategies. Expand your knowledge and fuel your brand's growth journey with Ainoa.

Lessons from Hershey’s Brand Loyalty and Marketing Efforts
Brand Strategy, Brand Positioning Ainoa Brand Strategy, Brand Positioning Ainoa

Lessons from Hershey’s Brand Loyalty and Marketing Efforts

Hershey’s success isn’t built on products alone—it’s built on trust, emotion, and consistency that have kept customers loyal for more than a century. By combining nostalgia with modern marketing psychology, Hershey proves that true loyalty comes from connection, not convenience. Its brand story shows how emotion and purpose can sustain relevance long after trends fade.

Is your brand building the kind of loyalty that lasts for generations?

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AI Shopping and Brand Perception: Why Positioning Matters
AI, Brand Positioning, Brand Strategy Salla Västilä AI, Brand Positioning, Brand Strategy Salla Västilä

AI Shopping and Brand Perception: Why Positioning Matters

AI shopping is rewriting the rules of visibility. Clear positioning and positive brand perception no longer just build loyalty—they decide whether your products appear at all.
With assistants like ChatGPT compressing the customer journey into a few sentences, structured signals now matter as much as storytelling.

Is your brand ready for a world where both people and machines choose which brands to recommend?

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