Imagine looking up to see an iconic monument “kicked” by a massive sneaker—an image that went viral and provoked Greek authorities into legal action within days. Adidas’s drone activation captivated global audiences but fractured trust at home by sidelining the cultural guardianship of the Acropolis. In an age of instant social sharing, social proof can flip from praise to protest overnight.

Are you ready to navigate the delicate dance between innovation and respect?